MEDIA PLAN SALES & TRACKING SYSTEM
Designed for mass media placement and tracking for newspapers, magazines, radio & TV.
This system is a Laptop/office network ready program designed to transfer potential
customer media placement information into an automated strategy performing in a Network
and Remote Environments. Customer information immediately available to operator terminals
for efficient statistic modification.
In order to give immediate appointment confirmation to the customers, a systematic procedure for integration of current client lists, publications data and word processing capabilities was implemented. The uses of this technology includes the following applications: Sales, Accounting, Collections, Consumer Surveys, Statistical Reporting and Service Analysis.
I. Software that is Network ready to exchange messages and files so Managers can run projects more efficiently
Users to exchange messages
and files with clients and vendors by E-Mail, Fax Server and EDI. Managers to run projects
more efficiently. Manage projects, maintain client contact lists, track project
assignments, administer personnel, and handle other business critical tasks.
II. Savings on administrative and clerical staff
Employees
easily reach and exchange project management, copy review scheduling and billing
information. Handle administrative tasks by automatic formatting and document generation
making preparation efficient.
III. Savings on mail and delivery
Electronically
exchange files with newspapers, magazines, contract writers and pre-press production
suppliers to cut costs of faxing, courier and overnight mail costs.
IV. Higher quality and project management savings
Automate the data
entry and eliminate the need to reenter data (Calculating costs from prior Ads, Insertion
Orders, Electronic Transfer and Importing confirmed costs into Accounting).
Reduction of costly
errors and the time with correcting them.
V. Keep staff down
Project managers can
monitor and interactively direct the work of pre- press production to increase its work
flow without having to add staff.
VI. Reliability
To be able to add
writers, art directors, project managers and account executives without additional need to
staff solely to manage technology.
VII. Benefits and Results of Media Automation
Increased revenues
without increasing overhead.
Support rapid growth
while automating accounting, direct mail, faxes, advertising, market communications and
public relations.
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